WRITING AND EDITING FOR THE WEB
SEO Writing
While employed at Kalkomey Enterprises, LLC, I wrote and edited SEO landing pages intended to draw students from different provinces, including Nova Scotia and New Brunswick, to the Canadian boating safety education course at boat-ed.com. When writing the landing pages, I included SEO keywords and meta data, but also wrote for consistency with the Boat Ed brand image. Click on the image for an example of my SEO writing for the New Brunswick landing page.
While employed at Kalkomey Enterprises, LLC, I wrote and edited SEO landing pages intended to draw students from different provinces, including Nova Scotia and New Brunswick, to the Canadian boating safety education course at boat-ed.com. When writing the landing pages, I included SEO keywords and meta data, but also wrote for consistency with the Boat Ed brand image. Click on the image for an example of my SEO writing for the New Brunswick landing page.
Educational Materials
While employed at Kalkomey Enterprises, LLC, I co-wrote and edited the copy for the entire Canadian boating safety education course found on boat-ed.com. An example of my writing for this course can be viewed by clicking on the image.
While employed at Kalkomey Enterprises, LLC, I co-wrote and edited the copy for the entire Canadian boating safety education course found on boat-ed.com. An example of my writing for this course can be viewed by clicking on the image.
Release Notes
While employed at Kalkomey Enterprises, LLC, I wrote the release notes for SaaS products including Event Manager, Certification Manager, and Register Ed. An example of my release notes can be viewed by clicking on the image.
While employed at Kalkomey Enterprises, LLC, I wrote the release notes for SaaS products including Event Manager, Certification Manager, and Register Ed. An example of my release notes can be viewed by clicking on the image.
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Educational Materials
While employed at Kalkomey Enterprises, LLC, I developed and edited the copy for state-specific hunter education courses found on hunter-ed.com. Such copy is written based on laws and regulations specific to each state, and lives in online courses and printed publications. I've additionally written the assessments that students must complete at the end of the courses. An example of my educational writing for Kalkomey can be viewed by clicking on the image. |
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Web Copy
I wrote this branded copy for Bailey Catering & Events, a boutique locavore catering company in Dallas. Click on the image to see examples of my online writing. |
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News & Reviews
I wrote this review of the $2 happy hour at The Fish in Dallas for Examiner.com, an entertainment and lifestyle network, published December 6, 2010. The article can be viewed by clicking the image. |
WRITING AND EDITING FOR PRINT PUBLICATIONS
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Fact Checking
As a freelance fact checker for Neiman Marcus' the book, I work with Neiman Marcus editors to ensure that the articles in every publication are factually correct. Click on the image to download a PDF. |
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Marketing Copy
While employed at Kalkomey Enterprises, LLC, I concepted and wrote the copy for the flyer that Kalkomey sales representatives and business development pass out at conferences. The flyer is distilled from a three-page Word document and details the various types of education products that Kalkomey can offer potential clients. Click on the image to download a PDF. |
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Marketing Copy
While employed at Kalkomey Enterprises, LLC, I concepted and wrote the copy for the marketing brochure that Kalkomey sales representatives and business development pass out at conferences. The brochure details everything that Kalkomey has to offer potential clients. Click on the image to download a PDF. |
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Advertising Copy
While employed at Kalkomey Enterprises, LLC, I wrote the copy for print advertisements, including these 2011 Small Craft Advisory (SCA) ads. Click on the image to download a PDF. |
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News & Reviews
While employed at The Dallas Morning News as the Assistant Home & Taste Editor, I wrote this feature for the Lifestyles section, published August 17, 2007. Click on the image to download a PDF. |
WRITING AND EDITING FOR OTHER DIGITAL MEDIA
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Ebook Editing
While employed at Kalkomey Enterprises, LLC, I was the editor on multiple ebooks, including Kalkomey's national hunting and handgun safety student manuals. In addition, I was the editor on the Boat Canada ebook and multiple other boating handbook ebooks. Click on the image to view my work in the Kalkomey Bookstore. |
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Video Script Copywriting
While employed at Kalkomey Enterprises, LLC, I wrote the voiceover script for this video, which gives boating students an overview of the animations and interactive learning objects (ILOs) in our boater education courses. The video lives on each course's landing page, and can be viewed by clicking on the image. |
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Video Series Copy Editing
While employed at Kalkomey Enterprises, LLC, I edited and reviewed the scripts for our educational video series, which can be found in our online boating, bowhunting, snowmobile, and handgun safety courses. The videos reinforce the content taught in our courses, and they were edited for both clarity and consistency with the rest of Kalkomey's content. A sample video can be viewed by clicking on the image. |
